Zen Business Review: A Deep Dive into Costs, Features, and Customer Feedback


Written by Peter Keszegh

Launching a startup is exciting, but the legal and administrative hurdles can be daunting. That's where ZenBusiness comes in. As a popular online formation service, ZenBusiness promises to streamline the process of starting and managing your business. 

In this comprehensive ZenBusiness review, we'll take a close look at its pricing plans, the range of features offered, and real customer experiences. Our goal is to provide you with the information you need to decide if ZenBusiness is the right partner for your entrepreneurial journey.

ZenBusiness Review: How to choose a formation service

Choosing the right formation service

Choosing a business formation service isn't just about ticking a box on your to-do list. It's about finding a partner who can simplify the complex process of launching your business and set you up for success. 

The right service can save you time, money, and headaches down the line. However, with the plethora of options available, it's crucial to understand your specific needs and match them with the right provider.

What does a formation service do?

At its core, ZenBusiness is a formation service. But what exactly does that mean?

Formation services help you legally establish your business by handling the paperwork and filings required by your state. This includes:

  • Choosing a business structure (LLC, corporation, etc.)

  • Filing the necessary documents with the state

  • Obtaining an Employer Identification Number (EIN)

These tasks can be time-consuming and confusing for those unfamiliar with the legal landscape. Formation services like ZenBusiness aim to simplify the process, making it more accessible and affordable for startups.

What to look for

Selecting the right formation service requires careful consideration of various factors:

  • Budget: Formation services come with different price tags. Some offer basic packages at affordable rates, while others provide more comprehensive services at a premium. Determine how much you're willing to invest in this stage of your business.

  • Features: Do you need help with just the basics, like filing your formation documents, or do you want additional services like registered agent service, EIN acquisition, or operating agreement creation?  Consider which features are essential for your startup.

  • Support: How much guidance do you need throughout the process? Some services offer dedicated support, while others may have limited assistance. If you anticipate needing a helping hand, look for a service with responsive customer support.

The rise of online formation services

Online formation services like ZenBusiness have gained popularity for their convenience and affordability. They offer a streamlined process, allowing you to complete the necessary paperwork from the comfort of your home or office. 

Additionally, these services often have transparent pricing and flexible packages, making them a budget-friendly option for startups.

While this ZenBusiness review will delve deeper into the specifics of this particular service, understanding your needs is the first step. By considering your budget, desired features, and level of support needed, you can narrow down your options and choose a formation partner that aligns with your startup goals.

ZenBusiness Review: What it offers

What is ZenBusiness, and what does it offer?

ZenBusiness, founded in 2015, is an online platform designed to simplify the process of starting and running a business. It caters to entrepreneurs and small business owners by providing various services that traditionally required navigating complex legal procedures or hiring expensive professionals.

ZenBusiness offers a tiered pricing structure with three main plans: Starter, Pro, and Premium. Each plan includes core services and additional features that cater to different business needs. Here’s a closer look at what each ZenBusiness plan offers:

ZenBusiness core services

All ZenBusiness plans include the following core services:

  • LLC or corporation formation: ZenBusiness will handle the legal paperwork and filing required to form your business entity, whether it's a Limited Liability Company (LLC) or a corporation.

  • Standard filing speed: Your formation documents will be filed with the state at the standard processing time, which varies depending on the state.

  • Name availability search: ZenBusiness will check if your desired business name is available in your state.

It's important to note that state filing fees are not included in ZenBusiness's pricing and vary depending on your location.

Additional ZenBusiness features

As you move up the pricing tiers, you gain access to additional features that can be beneficial for your business:

  • Registered agent service: ZenBusiness will act as your registered agent, receiving legal documents and official correspondence on behalf of your business. This is a requirement in all states and can save you the hassle of dealing with legal paperwork yourself.

  • Operating agreement template: An operating agreement outlines the ownership and operating procedures of your LLC. ZenBusiness provides a template to help you create this important document.

  • Worry-free compliance guarantee: This feature ensures your business stays compliant with state requirements. ZenBusiness will monitor deadlines and send reminders for important filings, helping you avoid penalties and fees.

  • Banking resolution template: This template can be useful if you need to open a business bank account.

The Pro and Premium plans offer even more features, such as rush filing speed, EIN acquisition, and business document templates. If you're looking for a comprehensive package, these higher tiers might be worth considering.

ZenBusiness’s user-friendly platform

ZenBusiness's platform is designed to be user-friendly, even for those with no prior experience in business formation. The process is straightforward, guiding you through each step with clear instructions. You can easily track the progress of your application and access your documents online.

This ZenBusiness review aims to provide a comprehensive overview of the platform's features and functionalities. However, it's important to consider your specific needs and budget when choosing a plan.

ZenBusiness Review: Tiers and pricing

ZenBusiness pricing: Decoding the tiers and costs

ZenBusiness operates on a tiered pricing model, offering three distinct plans with varying features and price points. Understanding this structure is crucial in this ZenBusiness review, as it allows you to select the plan that best aligns with your needs and budget.

Starter Plan

  • Price: $0 + state fees

  • Includes: Basic LLC formation, name availability search, standard filing speed

  • Suitable for: Budget-conscious entrepreneurs who only need the essentials

This plan is ideal for those who want a no-frills approach to business formation. It covers the basic legal requirements for establishing an LLC, but you'll have to handle additional tasks like obtaining an EIN and creating an operating agreement separately.

Pro Plan

  • Price: $199/year + state fees

  • Includes: Everything in Starter, plus registered agent service, operating agreement template, worry-free compliance guarantee, banking resolution template

  • Suitable for: Business owners who want additional peace of mind and compliance support

The Pro plan adds a layer of convenience and protection. The inclusion of registered agent service and compliance monitoring can save you time and help you avoid costly mistakes.

Premium Plan

  • Price: $349/year + state fees

  • Includes: Everything in Pro, plus rush filing speed, EIN acquisition, business document templates

  • Suitable for: Entrepreneurs who need expedited services and a comprehensive suite of business tools

This is the most comprehensive plan, offering expedited processing and a broader range of features. It's suitable for those who want to hit the ground running and have access to various business templates.

Hidden fees and additional costs

While ZenBusiness' pricing appears straightforward, there are a few additional costs to be aware of:

  • State filing fees: These are mandatory fees charged by your state for forming an LLC or corporation. They vary depending on your location and are not included in ZenBusiness's pricing.

  • Expedited filing: If you need your documents filed faster than the standard processing time, you can opt for expedited filing, which incurs an additional fee.

  • Other services: ZenBusiness offers various à la carte services, such as annual report filing, amendment filing, and certificate of good standing, each with its price tag.

Comparing ZenBusiness pricing: how does it stack up?

ZenBusiness's pricing is generally competitive compared to other online formation services. Some providers offer lower starting prices but may lack the comprehensive features included in ZenBusiness's higher tiers. Others may have similar features but at a higher cost.

For example, LegalZoom, a well-known competitor, offers a basic LLC formation package starting at $0 + state fees, similar to ZenBusiness's Starter plan. However, LegalZoom's higher-tier plans can be more expensive than ZenBusiness's.

Ultimately, the best formation service for you will depend on your specific needs and budget. Carefully compare the features and pricing of different providers to find the one that offers the best value for your business.

ZenBusiness Review: Different businesses

ZenBusiness for different business structures

ZenBusiness recognizes that each business structure comes with its own unique set of requirements and goals. Let's delve deeper into how their services can be customized to meet the specific needs of your business type:

Sole proprietorships

ZenBusiness simplifies the often overlooked legal aspects of operating as a sole proprietor. By streamlining the process of obtaining an EIN and establishing a business bank account, ZenBusiness helps sole proprietors maintain financial clarity and professionalism, even without formal registration.

  • Streamlined formation process: While legal registration isn't mandatory, ZenBusiness simplifies obtaining an EIN and establishing a business bank account.

  • Financial clarity: This separation of personal and business finances is crucial for tax purposes and liability protection.

Partnerships (general and limited)

ZenBusiness recognizes the importance of a solid legal foundation for partnerships. Their services focus on creating clear agreements that protect the interests of all parties involved and set the stage for a successful collaboration.

  • Partnership agreements: ZenBusiness assists in drafting agreements outlining roles, responsibilities, and profit-sharing, preventing potential conflicts.

  • Protection for all parties: Clear agreements safeguard the business and individual partners' interests.

Limited Liability Companies (LLCs)

ZenBusiness's core offerings align perfectly with the needs of LLCs, making it a popular choice for this business structure. From formation to compliance, ZenBusiness provides the tools and support needed to run an LLC smoothly.

  • Core services aligned with LLC needs: ZenBusiness's LLC formation, registered agent services, and compliance management are well-suited for this structure.

  • Operating agreement templates: These helpful tools establish clear guidelines for LLC operation.

Corporations (C-Corps and S-Corps)

While ZenBusiness primarily focuses on LLC formation, they can still assist corporations in their initial stages. However, due to the complex nature of corporate structures, additional legal counsel is often recommended for comprehensive support.

  • Initial formation assistance: ZenBusiness can help navigate the incorporation process for C-Corps and S-Corps.

  • Complex structures may need further guidance: Businesses with intricate corporate structures might require additional legal counsel beyond ZenBusiness's offerings.


ZenBusiness can be a helpful resource for nonprofits in their early stages, particularly with obtaining an EIN and establishing a legal entity. However, due to the unique legal and tax requirements of nonprofits, seeking specialized guidance from experts is crucial for long-term success.

  • EIN acquisition and legal entity establishment: While not specifically tailored to nonprofits, ZenBusiness can assist with these fundamental steps.

  • Specialized guidance recommended: Nonprofits should seek expert advice for unique filing requirements and tax exemptions.

Choosing the right business structure is a foundational decision. ZenBusiness strives to cater to diverse business types, offering tailored solutions for various needs. 

Remember, this ZenBusiness review is a comprehensive resource, but consulting with legal and financial professionals for personalized advice is crucial. This ensures informed decisions that align with your business goals and adhere to relevant regulations.

ZenBusiness Review: Customer testimonials

A ZenBusiness review from customers

While features and pricing are important, understanding the actual experiences of those who have used ZenBusiness is crucial in this ZenBusiness review. Let's delve into the feedback from customers to paint a clearer picture.

Positive feedback: The good

ZenBusiness has garnered a significant amount of positive feedback across various platforms. Users often praise the following aspects:

  • Affordability: Many customers appreciate ZenBusiness's competitive pricing, especially the Starter plan, which allows them to form their business at a minimal cost.

  • Efficiency: The streamlined process and user-friendly platform are often highlighted as major plus points. Many users report a smooth and hassle-free experience.

  • Customer Support: ZenBusiness's customer support team receives frequent compliments for their responsiveness and helpfulness. Users mention quick response times and clear communication.

For instance, a Trustpilot review from a satisfied customer states, "ZenBusiness made the process of forming my LLC incredibly easy. Their customer service was excellent, and I was able to get everything done quickly and affordably." 

This sentiment is echoed by many others who have had positive interactions with the platform.

Negative feedback: Areas for improvement

While positive reviews dominate, some negative feedback exists. Common complaints include:

  • Upselling: Some users feel that ZenBusiness is overly aggressive in its upselling tactics, pushing additional services that may not be necessary for everyone.

  • Cancellation process: A few customers have reported difficulties canceling their subscriptions or obtaining refunds.

  • Hidden fees: While ZenBusiness is transparent about most fees, some users have expressed frustration over unexpected charges or unclear pricing details.

It's worth noting that negative reviews are relatively fewer compared to positive ones. However, it's important to be aware of potential drawbacks before deciding.

A balanced perspective

When evaluating customer feedback, it's important to consider both the positive and negative aspects. While ZenBusiness has a strong track record of positive reviews, it's not without its flaws.

A balanced approach involves weighing the pros and cons based on your specific needs and priorities. If affordability and efficiency are your top concerns, ZenBusiness might be a good fit. 

However, if you're wary of upselling or prefer a provider with a more flexible cancellation policy, you might want to explore other options.

In the next sections of this ZenBusiness review, we'll compare ZenBusiness with other formation services and provide our final verdict to help you make an informed decision.

ZenBusiness Review: Is it right for you?

Is ZenBusiness the right fit for you?

After a thorough examination of ZenBusiness's features, pricing, and customer feedback, it's time to answer the million-dollar question: Is ZenBusiness the right choice for you?

When it comes to choosing the right formation service, it isn't a simple yes or no. It depends on your specific needs, budget, and preferences.

Who benefits most from ZenBusiness?

ZenBusiness is a strong contender for several types of entrepreneurs:

  • Budget-conscious startups: If you're bootstrapping your business and looking for an affordable way to get started, ZenBusiness's Starter plan offers excellent value. It covers the essentials of business formation without breaking the bank.

  • Simple business structures: ZenBusiness is well-suited for those forming LLCs or corporations with straightforward ownership structures. Its streamlined process and user-friendly platform make it easy to navigate the legal requirements.

  • Entrepreneurs who value efficiency: If you prioritize speed and convenience, ZenBusiness's online platform and efficient processes can save you time and hassle.

  • Those seeking ongoing compliance support: ZenBusiness's worry-free compliance guarantee can provide peace of mind for those who want to ensure their business stays compliant with state regulations.

When ZenBusiness might not be ideal

While ZenBusiness excels in many areas, it might not be the perfect fit for everyone. Here are some scenarios where you might want to consider alternatives:

  • Complex business structures: If you have a complex business structure involving multiple owners, investors, or intricate agreements, you might need a service that offers more personalized legal guidance.

  • Businesses requiring extensive legal support: ZenBusiness provides basic legal documents and templates, but if you anticipate needing in-depth legal advice or assistance with complex issues, a law firm might be a better option.

  • Those who prefer a hands-on approach: If you enjoy delving into the legal details and prefer to handle most tasks yourself, ZenBusiness's streamlined process might feel limiting.

Alternatives to ZenBusiness

If ZenBusiness doesn't seem like the perfect match, several alternatives offer similar services:

  • LegalZoom: A well-established player in the online legal services space, LegalZoom offers a wider range of legal services but at a higher price point.

  • Northwest Registered Agent: Known for its excellent customer service, Northwest Registered Agent is a good option for those who prioritize personalized support.

  • Incfile: Similar to ZenBusiness in terms of pricing and features, Incfile is another budget-friendly option for forming your business.

Making the final decision

Choosing a formation service ultimately comes down to your individual needs and priorities. Weighing the pros and cons of ZenBusiness, along with the alternatives, will help you determine the best path forward. 

Remember, thorough research and careful consideration are key to making an informed decision that sets your business up for success. Whether you decide to go with ZenBusiness or another provider, remember that the right partner can make all the difference in your startup's success.

Takeaways: A comprehensive ZenBusiness review

This in-depth ZenBusiness review reveals a platform that excels in simplicity, affordability, and customer support. 

If you're a budget-conscious entrepreneur seeking a streamlined formation process, ZenBusiness is a strong contender. However, it's crucial to weigh its limitations, particularly for complex business structures or those needing extensive legal guidance. 

Remember, the best formation service is the one that aligns with your specific needs and budget. By carefully considering your requirements and exploring alternatives, you can confidently select the right partner for your startup journey.

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