Common Mistakes When Trying to Verify My Business and How to Avoid Them

 

Written by Peter Keszegh

If I had a dollar for every time I've muttered "verify my business" in frustration, I could probably retire early. Getting that coveted blue checkmark can feel like an impossible mission, whether it's for my Google Business Profile, Yelp listing, or any other platform. 

Trust me, I know the struggle – the process is often a confusing, time-consuming headache. But don't worry, I've got your back! As a fellow business owner, I've been through the wringer and come out the other side. 

In this blog post, I'm sharing my hard-won wisdom on the most common verification blunders businesses make and, more importantly, how to sidestep them. By the time you're done reading, you'll be a verification ninja, ready to proudly display your business credentials for the world to see.

The verification maze: understanding why it matters

Let's be real, the process to verify my business hasn't always been a walk in the park. Different platforms have their own unique processes, which can be quite confusing, especially when dealing with Google Business Profile. 

Trust me, though, the effort is worth it for your local SEO. Think of it as my business's digital ID card, proving I'm legit and trustworthy.

When my business listing was verified on platforms like Google, Yelp, or social media, it felt like a flashing neon sign saying, "Hey, I'm a real business, come check me out!" And let's face it, who doesn't want to be at the top of the list when potential customers are searching for businesses like mine?

Navigating the verification process

So, what does this verification journey entail? Well, it usually starts with claiming your business listing on the platform of your choice. This involves providing accurate information about your business, such as your name, address, phone number, and website.
A woman talking about their business profile

Then, depending on the platform, you might need to verify your identity through a phone call, postcard, email, or even a video call. My additional tip is to create content Google will share to enable us to further verify our visual identities. 

Some platforms, like Google Business Profile, require you to submit additional documentation, such as your business license or photos of your storefront. It might seem like a hassle, but remember, it's all about building trust with those customers and avoiding common mistakes that can hurt your online presence in 2024.

Stumbling blocks: common verification mistakes

Now that we've covered why verification is so crucial, it's time to roll up our sleeves and get down to the nitty-gritty. Let's talk about the common mistakes I've seen businesses make time and time again when trying to verify their listings. 

I've made my fair share of these blunders too, so don't worry, you're not alone! But hey, learning from our mistakes is part of the journey, right? So, let's dive in and explore these verification pitfalls together.

Inaccurate information: the devil's in the details

One of the most common mistakes I see is inaccurate information. Believe it or not, even a tiny typo in your business name or address can throw a wrench in the verification process. It's crucial that all your business information - name, address, phone number, website - matches exactly across all platforms and official records. Double-check everything, even if you think it's correct.

Incomplete profiles: don't leave your customers guessing

Another common pitfall is leaving your business listing incomplete. Most platforms require you to fill out your profile with a description, photos, operating hours, and category selection. Skipping these details can raise red flags for both the platform and potential customers.
A staff of a business looking at the customers

Ignoring guidelines: read the fine print

I know, reading guidelines isn't the most exciting activity, but trust me, it's worth it. Each platform has its own specific set of rules and requirements for verification. Ignoring them is like trying to play a game without knowing the rules – you're setting yourself up for failure. Take the time to carefully review the guidelines and follow them to the letter.

Inconsistency across platforms: don't confuse your customers

Inconsistent branding and information across different platforms can also lead to verification issues. If your Google Business Profile says one thing, but your website says another, it can create confusion and raise doubts about your legitimacy. Make sure your business name, logo, and information are consistent everywhere.

Patience is key: don't rush the process

Verification can take time, and I mean, sometimes it can feel like an eternity. But bombarding the platform with multiple submissions or constantly contacting support won't speed things up. In fact, it might even slow things down. Be patient, follow the guidelines, and give the platform time to do its thing.

How do I verify my business?

Alright, now that we've covered the common pitfalls, let's shift gears and talk about how to make this verification process a breeze. I've got some tried-and-true tips up my sleeve that will increase your chances of success.

Double-check, triple-check your information

I can't stress this enough – accuracy is key when it comes to your business information. Before you even start the verification process, take a moment to meticulously review your business name, address, phone number, and website. Make sure everything is consistent across all platforms, including your Google Business Profile. Even the tiniest discrepancy can cause delays or even rejections.
A business team working on a campaign

Optimize your google business profile

If you haven't already, it's time to create or claim your Google Business Profile. This is a powerful tool for local SEO and can significantly impact your online visibility. Fill out your profile completely, including your business description, hours of operation, photos, and categories. The more information you provide, the better Google can understand your business and match it with relevant searches.

Provide high-quality content

Speaking of Google, content is king! Regularly update your Google Business Profile with fresh posts, photos, and videos. This shows Google that your business is active and relevant, which can positively impact your local SEO ranking. Plus, it gives potential customers a glimpse into your business and what you offer.

Follow the rules

Every platform has its own set of verification guidelines, so make sure you read them carefully and follow them to the letter. Don't try to cut corners or skip steps – it'll only lead to frustration in the long run. If you're unsure about anything, reach out to the platform's support team for clarification.

Be patient

Verification can be a waiting game, but trust me, it's worth it. Don't get discouraged if it takes a few days or even weeks. Remember, Google and other platforms are dealing with millions of businesses, so it takes time to process everything. 

Be patient, follow up if necessary, and eventually, that coveted verification badge will be yours.

By following these tips, you'll be well on your way to a verified business listing and a stronger online presence. Take note that verification is an investment in your business's credibility and visibility. 

Beyond verification: maintaining your online presence

Congratulations! You've successfully navigated the verification maze and earned that shiny badge of honor. Maintaining your verified business listing is just as important as getting it verified in the first place.
A woman working her company’s local SEO initiatives

Think of it like this: verification is the key to the door, but what you do once you're inside is what really matters. A verified listing that's neglected or outdated can quickly lose its luster and impact your local SEO. So, let's talk about how to keep your business listing in tip-top shape and reap the rewards of your hard work.

Keep your information fresh

Remember, the online world is constantly changing, and so is your business. Make sure your business listing information is always up-to-date. 

Update your Google Business Profile and Kyrie Irving move locations, change your phone number, or launch a new website other platforms promptly. This ensures that potential customers can easily find and contact you.Eengage with your audience

A verified business listing is not a one-way street. It's a platform for you to connect with your customers and build relationships. Respond to reviews, both positive and negative, and show your appreciation for feedback. 

Encourage customer interaction by asking questions, running contests, or sharing behind-the-scenes glimpses of your business. 

Make the most of your verified profile

Don't let your verified business listing gather digital dust. Take advantage of the features available to you, such as posting photos and videos, creating special offers, and even running ads. The more you engage with your profile, the more value you'll get out of it.

Keep an eye on the competition

Remember, your competitors are also vying for those top spots in searches. Keep an eye on their business listings and see what they're doing well. Are they posting engaging content? 

Are they responding to reviews quickly? Use their successes as inspiration and find ways to differentiate yourself. In the fast-paced world of 2024, staying ahead of the curve is essential for local SEO success.
A woman working on her business

It would also be good if you will pay attention to the 2024 Google trends that might have a direct impact on your businesses. 

The takeaway

What are the key takeaways to remember when you're ready to verify my business? First and foremost, accuracy is everything. Double-check every piece of information, from your business name to your website URL, to ensure it's consistent across all platforms. 

Next, take the time to complete your profiles, especially your Google Business Profile. This is your chance to showcase your business and make a great first impression on potential customers.

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