How To Build An Online Brand From Scratch

Written by Peter Keszegh

Understanding how to build an online brand from scratch is essential in today's fiercely competitive digital marketing world. Having a strong online presence is a must for all businesses, whether you're starting fresh or reworking an established brand. Ready to begin this journey or refresh your current image? We at DigitReboot are here to guide you through every important step with expert advice and a straightforward strategy.

What is an online brand?

Before we dive deep, let's unpack the concept of an online brand. This is your digital DNA – comprising your website, social media footprint, the content you share, and the general perception of your business or personal profile in the digital sphere. To build a high-converting online brand, you need to establish a presence that’s coherent, credible, and unforgettable.

How to build an online brand from scratch

two women discussing the plan of their online brand

The foundation of any online brand, especially one aimed at crafting a high-converting landing page, begins with a clear purpose. Reflect on "Why am I initiating this brand?" Expressing your mission, vision, and values gives your brand a solid starting point and direction. 

Let’s explore the journey of defining your online brand’s purpose, along with creating a mission, vision, and values, right from scratch:

  1. 1
    Defining purpose: Figuring out how to build an online brand from scratch is all about identifying your core purpose. What's the spark behind your brand initiative? For example, a zeal for sustainable fashion could lead to a brand dedicated to promoting eco-friendly apparel. Analyze the market to find gaps your brand could fill, such as offering quality yet affordable skincare products, widening your reach.
  2. 2
    Creating a mission: A mission statement is the heartbeat of your brand. For a skincare brand, it might be: "To revolutionize daily skincare with accessible, natural products, fostering skin health and self-esteem." This mission should echo with your audience, embodying the soul of your brand and aligning with your initial purpose.
  3. 3
    Crafting a vision: Think about the future impact of your brand. A vision like, "To promote sustainable skincare on a large scale to help our Earth" sets a high bar. Your vision should act as a beacon, guiding and inspiring as you develop your brand from the ground up.
  4. 4
    Defining values: Establishing your brand values is critical. If honesty is your brand's bedrock, your value could be "Transparency: Committing to openness and accountability in all our actions." These values are the guiding stars for your brand's mission and purpose. If your brand champions natural skincare, a value might be "Natural Excellence: Dedicated to the finest natural ingredients for a healthier lifestyle."

Establishing SMART targets

two women discussing plans in front of a whiteboard

By defining your brand’s ultimate goal, you lay the groundwork for establishing SMART objectives. These objectives are critical in directing your brand strategy and tracking your brand’s development.

These principles ensure your goals are explicitly defined, attainable, and aligned with your brand's mission. Here's an overview of each element with examples of SMART goals for creating an online brand:

  1. 1
    Specific: Goals must be distinct and detailed, addressing the 'What', 'Why', and 'How'. Instead of a general objective like "Increase website traffic", specify it as "Elevate organic website traffic by 20% within the next three months." When learning how to build an online brand from scratch, remember that specificity guides your strategy with a clear aim.
  2. 2
    Measurable: It is pertinent for goals to be tangible and measurable. Setting goals different from general objectives such as “Improve social media engagement” to more defined targets like “Try raising social media engagement percentages by 10% in the soonest quarter” allows for way better assessment of progress and levels of readiness to change strategy when necessary.
  3. 3
    Achievable: An achievable goal is realistic and attainable. It considers your resources, capabilities, and constraints. It should stretch your abilities but remain within reach. Example: "Becoming the best online brand in the industry within three months" may be impossible. 
  4. 4

    Relevant: Goals must correspond with your brand's goals and growth. They should be sensible for your brand-building stage. Instead of objectives like "Launch a new product line," choose relevant goals such as "Create and introduce a beginner's guide eBook about our niche to build authority and attract leads."

  5. 5
    Time-bound: Implement firm deadlines to sharpen focus and drive urgency. Instead of the indefinite goal of "Increase social media followers," set a bounded objective like "Acquire 500 new Instagram followers in three months by creating engaging content and strategically using hashtags," providing a focused timeline for your efforts.

Establishing SMART goals is pivotal in crafting an online brand from scratch. They offer a definitive guide, allowing you to track advancements and stay aligned with your brand development. It's essential to periodically revisit and refine these goals as your brand evolves and gains traction.

Crafting your brand's identity

The logo is a crucial visual symbol of your brand, playing an integral role in brand recognition. 
a man and woman in front of a whiteboard discussing their brand

Essential elements for branding

Creating a standout online brand relies on essential branding elements such as your logo, color scheme, typography, and visual imagery. Maintaining uniformity in these aspects across various digital channels is key to strengthening your brand’s presence. To effectively establish your online brand:

Logo Design

  • Expert Design: Opt for a skilled logo designer who aligns with your brand ethos and understands your audience's preferences. They should craft a distinctive, engaging logo that appeals directly to your target demographic.
  • Embrace Simplicity: Remember that it is easy to remember things that are stated simply. Think about the simple yet classic brand images of companies such as Apple or Nike, their logos are straightforward but instantly recognizable.
  • Unique Identity: Design a brand logo that makes your brand stand out from the competition, one that has a unique visual identity and is easily identifiable and memorable.
  • Scalable Design: Your logo should be adaptable, one that will look spectacular on big billboards but also look great when it’s scaled down to fit a small business card.
  • Flexible Design: Make sure your logos are versatile enough to work with any background and be easily identifiable in both color and design.

Crafting the right color scheme

different colors to choose from on a laptop when learning how to build an online brand from scratch

Selecting an apt color palette is pivotal for captivating your audience and embodying your brand's distinctive character. Here's a strategic approach for color selection:

  • Brand Emotion: Reflect on the emotions and values your brand aims to express. Colors like blue often denote trust and dependability, while red may suggest vigor and excitement.
  • Audience Preferences: Look into your target audience's color preferences, taking into account varying perceptions across age groups, cultures, and genders.
  • Highlighting Key Aspects: Strategically apply contrasting colors to emphasize crucial elements like calls to action, to enhance your visibility and engagement.
  • Unified Brand Image: Ensure your color scheme remains consistent across various mediums – your website, social media, and other marketing materials – to bolster brand recognition and maintain a harmonious brand presence.

Typography

Typography plays a significant role in brand identity and readability. Here's how to choose the best typography for your online brand:

  • Readability: Prioritize readability over fancy fonts. Your audience should be able to easily read your content.
  • Consistency: Use a consistent set of fonts across all your materials to establish a cohesive brand identity.
  • Font Pairing: Pair complementary fonts for headings and body text. This adds a visually pleasing detail without sacrificing your content’s readability.
  • Web Optimization: Ensure your chosen fonts are web-safe and load quickly on your website.

Imagery

Imagery, including photos, illustrations, and graphics, is vital for your brand's visual appeal. To effectively use imagery in branding:

  • Relevance: Choose imagery that embodies your brand's personality and connects with your audience.
  • High Quality: Prioritize high-resolution images and unique graphics that echo your brand's distinctiveness.
  • Visual Cohesion: Ensure a uniform style across your imagery, be it in color schemes, filters, or overall treatment.
  • Original Content: Aim for original images whenever possible, setting your brand apart and avoiding overused visuals.

Unified brand consistency across platforms

man making online brand from scratch ensuring consistency across social media platforms

For your online brand to really resonate and leave a lasting impression, consistency is everything. Stick with identifying uniformity in your visual features such as logo, color scheme, typography and imagery for all forms. This includes both online and offline platforms like your website address, social media profiles, newsletter, and all other marketing platforms.

A consistent portrayal of your brand’s image has considerable value in the improvement of recognition and establishment of trust within your targeted audience.

For an exceptional online brand, emphasize designing an impactful logo, selecting a captivating color palette, ensuring legibility in typography, and using imagery that resonates with your brand's message. Consistency in these elements is key to forging a strong, memorable online presence. 

Crafting high-quality content

Creating high-quality content is fundamental in establishing an online brand. Such content draws in and engages your audience, while also cementing your brand's online authority. Start by understanding the characteristics of high-quality content, then utilize online tools and resources to enhance your content creation process.

Characteristics of high-quality content

High-quality content is defined by specific traits:

  1. 1
    Relevance: Your content should be right in the area of your brand’s field and your audience’s interests, answering their pressing needs, questions or challenges.
  2. 2
    Accuracy: Ensure that all shared information is factual, current, and verified by reliable sources. As much as possible, avoid providing any misinformation or outdated details.
  3. 3
    Value: Your content should provide substantial value, whether through education, entertainment inspiration or problem-solving. Important content is more likely to be distributed and appreciated.
  4. 4
    Engagement: Craft content that enraptures your audience with gripping storytelling, captivating visuals and interactive elements which encourage comments, shares and discussions.
  5. 5
    Originality: Stand out with unique perspectives or insights and this will make your content to be perceived as of high quality and original.

Online tools and software for creating high-quality content

man on laptop researching

When it comes to brand building, finding and using the right tools and software is fundamental for creating your online brand's top-notch content. This guide introduces a variety of digital tools essential for elevating your content quality and solidifying your online brand presence. These resources are key for when you are learning how to build an online brand from scratch, especially ideal for both seasoned creators and novices:

  1. 1
    Content Management Systems (CMS): A critical initial step is choosing the appropriate CMS. For anyone venturing into online branding, WordPress stands out as a versatile choice, offering extensive customization suitable for both novices and experts. Meanwhile, Wix and Squarespace serve as great alternatives for beginners, thanks to their straightforward and approachable design interfaces.
  2. 2
    Keyword Research Tools: SEMrush and Ahrefs are essential for profound SEO and market trend insights, with Google Keyword Planner being key for keyword identification.
  3. 3
    Content Creation Tools: When it comes to creating content, tools like Canva and Adobe Creative Cloud enhance visual design, while Grammarly and Hemingway Editor refine writing.
  4. 4
    Content Planning and Collaboration Tools: Trello, Asana, and Google Workspace are excellent for content planning and team collaboration. 
  5. 5
    Social Media Management Tools: For social media management, Hootsuite and Buffer offer robust scheduling and analytics, complemented by Canva's design capabilities. 

Strengthening your digital presence

Perfecting the creation of an online identity is crucial, especially when launching an online brand from scratch, displaying artistic talents, or growing a business. A strong digital presence is indispensable. This guide outlines key strategies for developing and enhancing your online visibility.

Website development

a team focusing on the website development of an online brand made from scratch

A compelling website is fundamental to your online brand. It's often the initial interaction point with potential customers or followers. We'll explore vital website development steps to create a platform that represents your brand and engages your audience effectively.

  1. 1
    Clarifying Website Objectives and Targets: Initially, clarify the main role of your website, be it for information, online sales, blogging, or showcasing a portfolio. Recognizing its purpose is vital in shaping both the design and content approach, assisting in defining clear goals such as improving brand recognition, boosting sales, or high-converting landing page leads.
  2. 2
    Selecting a Memorable Domain Name: Pick a domain name that truly embodies your brand and sticks in people's minds. Ensure it's relevant to your sector and available for use. Look into renowned registrars like GoDaddy, Namecheap, or Google Domains for registration.
  3. 3
    Choose a Hosting Provider: Opt for a hosting provider that suits your website's scale and traffic. Options include Bluehost, SiteGround, and HostGator.
  4. 4
    Crafting Your Website's Design: Develop your website to accurately mirror your brand's identity. Emphasize a responsive design for seamless display across different devices. If web design isn't in your skill set, think about seeking professional assistance or opt for platforms like WordPress, Wix, or Squarespace, which provide a range of user-friendly, adaptable templates.
  5. 5
    Content Creation and Organization: Develop engaging, high-quality content. Include an 'About Us' page for brand introduction. Organize content logically for easy navigation.

Follow these steps to create a dynamic online presence, crucial in learning how to build an online brand from scratch.

Social media strategy

team in office discussing social media strategy for their online brand

Effective use of social media platforms is crucial. Select the platforms that align with your audience and create a consistent posting schedule. Interact with your audience, respond to their queries and comments. Make sure to foster a sense of community around your brand. Here's how to curate a great social media strategy:

  1. 1
    Define Your Brand's Objectives: Start by setting clear and measurable objectives for your social media strategy. These objectives should align with your overall brand-building goals. You can start with common objectives like aiming to increase brand awareness, drive website traffic, generate a certain number of leads, or boost sales by a certain percentage.
  2. 2
    Choose the Right Platforms: It is essential to choose social media platforms that align with your brand and style, and also where your target audience is active. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. Consider starting with 2-3 platforms to ensure you can maintain quality engagement.
  3. 3
    Develop a Content Strategy: Create a content plan that outlines what type of content you'll create and share. Types of content you can choose from posts, images, videos, infographics, and more. Ensure your content is valuable, relevant, and aligns with your brand's messaging and values. Establish a content calendar to maintain consistency and plan ahead.
  4. 4
    Optimize Your Profiles: Customize your social media profiles with high-resolution profile and cover images, a compelling bio, and relevant links. Use consistent branding elements such as logos, colors, and typography across all profiles to reinforce your brand identity.

Brand promotion

Promoting your online brand is a crucial phase in the journey of learning how to build an online brand from scratch. It's the step where you amplify your brand's visibility and reach, engage with your target audience, and ultimately drive growth. In the following steps, we'll explore effective strategies to promote your brand and make a significant impact in the digital landscape.

SEO optimization

entrepreneur utilizing Google SearchConsole as he builds his online brand

Conducting Search Engine Optimization (SEO) for an online brand built from scratch is a fundamental aspect of your digital marketing strategy when learning how to build an online brand from scratch. SEO helps improve your website's visibility on search engines like Google, making it easier for potential customers to find your brand online. Here's a comprehensive guide on how to conduct SEO for your online brand:

  1. 1
    Keyword Research: Start by conducting thorough keyword research to identify the terms and phrases your target audience is searching for. Tools like Google Keyword Planner, SEMrush, and Ahrefs can help. Focus on long-tail keywords and phrases that are relevant to your brand and products or services.
  2. 2
    Off-Page SEO: Build a strong backlink profile by earning high-quality, relevant backlinks from authoritative websites in your niche. This can be achieved through outreach and curating content that others might find worth quoting or linking to. Additionally, engage with your audience on social media and encourage social sharing of your content.
  3. 3
    On-Page SEO: Optimize your website's individual pages for search engines. This includes:
    • Incorporating target keywords naturally into page titles, meta descriptions, headers (H1, H2, H3), and content.
    • Ensuring your content is high-quality, informative, and valuable to users.
    • Inputting alt text with your images for accessibility and SEO.
    • Using descriptive and SEO-friendly URLs.
    • Implementing internal linking to connect related pages on your website.
  4. 4
    Mobile Optimization:  Ensure that your website is mobile-friendly and responsive for users. Google prioritizes mobile-friendly websites in search results, so this is crucial for SEO.
  5. 5
    Content Creation: Consistently create high-quality, relevant, and valuable content that addresses the needs and interests of your target audience. Then, develop a content calendar and plan to keep your website updated with fresh content.
  6. 6
    DigitReboot tip: Use a mix of different content types, including blog posts, videos, infographics, and more.

Email marketing

an office team conducting email marketing

Conducting email marketing for an online brand is a powerful strategy to engage your audience, build relationships, and drive conversions. As you learn how to build an online brand from scratch, email marketing can be a cornerstone of your digital marketing efforts. Here's a comprehensive guide to help you get started:

  1. 1
    Build and Segment Your Email List: Begin by collecting email addresses from your website visitors, social media followers, and other online channels. Offer incentives like exclusive content, discounts, or newsletters to encourage sign-ups. Segment your email list based on demographics, preferences, behaviors, or purchase history. This allows you to send personalized and relevant content.
  2. 2
    Choose an Email Marketing Platform: Choose between trusted email marketing platform such as Mailchimp, ConvertKit, AWeber, or Constant Contact. Ensure the platform offers essential features like automation, list segmentation, analytics, and customizable templates.
  3. 3
    Craft Engaging Emails: Write compelling subject lines that grab your subscribers' attention and encourage them to open your emails. Keep your email copy concise, scannable, and focused on the recipient's interests. Use eye-catching visuals, including images and graphics, to enhance your emails.
  4. 4
    Personalize Your Emails: Address recipients by their first names to create a personalized touch. Tailor email content based on subscribers' preferences, behaviors, and purchase history. Incorporate dynamic content that adapts to each subscriber's profile.
  5. 5
    Implement Email Automation: Set up automated email sequences, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups. Use triggered emails to send relevant messages based on subscriber actions or events.

Email marketing is a versatile and cost-effective tool when learning how to build an online brand from scratch. By following these steps and continually refining your approach, you can establish strong connections with your audience, drive conversions, and build a loyal customer base.

Measuring and adapting

businessman observes performance graphs and metrics on his laptop

In the journey of learning how to build an online brand from scratch, you will find that measuring and adapting are vital components of success. As you establish your brand's digital presence, understanding how to measure performance and adapt your strategies based on data and insights is crucial. In the following steps, we'll explore the processes of measuring and adapting to ensure your online brand evolves and thrives in the competitive digital landscape.

Analytics

Conducting analytics for an online brand built from scratch is essential for understanding your brand's performance, identifying opportunities for improvement, and making data-driven decisions. Analytics provide valuable insights into your audience's behavior and the effectiveness of your strategies when learning how to build an online brand from scratch. Here's a guide on how to conduct analytics effectively:

  1. 1
    Define Your Key Performance Indicators (KPIs)
    • Start by determining the specific metrics that align with your brand's goals. KPIs may include website traffic, conversion rates, engagement on social media, email open rates, and revenue.
  2. 2
    Set Up Analytics Tools
    • Implement analytics tools such as Google Analytics for your website, social media insights, and email marketing analytics through platforms like Mailchimp or ConvertKit.
    • Ensure that your analytics tools are correctly configured to track data accurately.
  3. 3
    Monitor Website Performance
    • Analyze your website's traffic, including the number of visitors, page views, and bounce rates. Pay attention to user behavior, such as the most visited pages and exit pages.
    • Track the sources of your traffic (organic search, direct, referral, social) to understand where your audience is coming from.
  4. 4
    Evaluate Social Media Metrics
    • Examine social media metrics like follower growth, engagement rates, likes, shares, and comments.
    • Identify which types of content resonate most with your audience and contribute to brand growth.
    analytics for an online brand's social media interactions
  5. 5
    Assess Email Marketing Campaigns
    • Monitor the performance of your email marketing campaigns, including open rates, click-through rates (CTR), conversion rates, and unsubscribe rates.
    • Use A/B testing to optimize email subject lines, content, and CTAs.

Adapt and evolve

Adaptation and evolution are integral to the growth of your online brand when learning how to build an online brand from scratch. Here's a comprehensive guide on how to effectively navigate this dynamic process:

  1. 1
    Embrace a Growth Mindset:
    • Have the type of mindset that is open to changes and sees obstacles as an opportunity to grow.
    • Encourage your team to be open to new ideas, innovation, and continuous learning.
  2. 2
    Monitor Industry Trends:
    • Stay up-to-date about the trends in your industry, new technologies, and changes in consumer behavior.
    • Engage with industry publications, attend relevant conferences, and follow leaders in your niche.
  3. 3
    Analyze Data and Feedback:
    • Regularly review analytics data, customer feedback, and performance metrics to identify areas that require improvement.
    • Use these insights to inform your decision-making and strategy adjustments.
  4. 4
    Stay Customer-Centric:
    • Keep your customers at the center of your business decisions. Understand their evolving needs, preferences, and pain points.
    • Conduct surveys, interviews, and user testing to gather valuable feedback.
  5. 5
    Embrace Innovation:
    • Encourage innovation within your organization. Foster a culture where employees feel empowered to propose and experiment with new ideas.
    • Experiment with new technologies, products, or services that align with your brand's values and goals.

Unlocking online success

Building an online brand from scratch is a dynamic journey. Understand the basics, set clear goals, craft a robust identity, establish an online presence, and promote effectively. Book a free consultation with us at DigitReboot, and together, we'll unlock your brand's full potential.

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