Top Health and Wellness Affiliate Programs to Boost Your Income


Written by Peter Keszegh

Health and wellness affiliate programs are the golden ticket to cashing in on the booming wellness wave. 

As a business consultant, I've seen health-conscious consumers ditching sugary sodas for green smoothies and trading screen time for meditation apps. This shift isn't just a trend; it's a cultural transformation, and it's creating massive opportunities for savvy entrepreneurs.

If you're ready to leverage this thriving market and boost your income, buckle up. I've handpicked a curated list of the top-performing affiliate programs across the wellness spectrum. 

Trusted brands for reliable income

When you're first entering the world of health and wellness affiliate marketing, partnering with established brands is like having a seasoned sherpa guide you up the mountain. 

These companies have established themselves as leaders, boasting loyal customers and top-notch products. hey're not here for a quick fix; they're committed to the long haul of wellness.

What's in it for you? These big names often have generous commission structures, longer cookie durations (meaning you get credit for sales even if the customer doesn't buy right away), and top-notch marketing materials to make your promotions a breeze. 

Big names, big payouts: health affiliate programs that deliver

Let's take a closer look at a few powerhouses in different wellness niches that offer lucrative health affiliate programs:
An Athletic Greens product

Athletic Greens

This subscription-based supplement brand is a favorite among health enthusiasts. Their comprehensive greens powder covers all your nutritional bases and offers a generous commission structure.

  • Famous affiliates/endorsers: Tim Ferriss, Dr. Andrew Huberman
  • Pros: High-quality ingredients, comprehensive nutrition, convenient subscription model, generous commission rates
  • Cons: Relatively high price point, not suitable for everyone's dietary needs
  • My recommendation: 9/10 (A fantastic option for health-conscious audiences, especially those interested in biohacking and optimal nutrition)


Love it or hate it, Peloton has revolutionized the at-home fitness game. Their bikes, treadmills, and digital classes are a hit, and their average order size is enough to make any affiliate marketer drool.

  • Famous affiliates/endorsers: Ally Love, Cody Rigsby
  • Pros: Engaging workout experience, wide variety of classes, strong community aspect, high average order value
  • Cons: Expensive equipment, requires space and commitment
  • My recommendation: 8/10 (Ideal for fitness enthusiasts with disposable income and space for equipment)
A key visual of Headspace


Mindfulness and meditation are more popular than ever, and Headspace is a leader in the space. Their app offers guided meditations, sleep sounds, and stress management tools, making it an easy sell to a wide audience.

  • Famous affiliates/endorsers: Andy Puddicombe (co-founder)

  • Pros: User-friendly app, wide range of meditations and content, proven stress-reduction benefits, accessible to beginners

  • Cons: Subscription-based model, may not appeal to those seeking advanced meditation techniques

  • My recommendation: 8/10 (Perfect for promoting mindfulness and stress reduction to a broad audience)


Wearable fitness trackers are a staple in many wellness routines, and Fitbit remains a top player. With a range of devices and price points, there's something for everyone.

  • Famous affiliates/endorsers: Various athletes and fitness influencers

  • Pros: Wide range of devices and price points, easy-to-use app, tracks various health metrics

  • Cons: Some models may lack advanced features, potential for inaccurate data tracking

  • My recommendation: 7/10 (A good choice for general fitness and health tracking, particularly for those new to wearables)

The Noom app on a smartphone

Tyent Water Ionizers

Clean water is essential for health, and Tyent Water Ionizers are top-of-the-line. Their alkaline water systems boast impressive health claims and a premium price tag, translating to higher commissions for you.

  • Famous affiliates/endorsers: Various health and wellness experts

  • Pros: Premium water filtration system, claims of numerous health benefits, a high-ticket item with potential for high commissions

  • Cons: Expensive, scientific evidence for some claims is limited

  • My recommendation: 6/10 (Niche product, best for audiences interested in alkaline water and its potential health benefits.


This psychology-based weight loss program has gained a loyal following. Their unique approach focuses on behavior change and habit formation, offering a compelling alternative to traditional diets.

  • Famous affiliates/endorsers: Noom has partnered with various influencers and celebrities.

  • Pros: Psychology-based approach to weight loss products, focus on behavior change and habit formation, personalized coaching

  • Cons: Subscription-based model, not a quick fix for weight loss, may not be suitable for everyone's needs

  • My recommendation: 7/10 (A good fit for those seeking a sustainable approach to weight loss and healthier habits)

Products from Love Wellness


Yoga enthusiasts and spiritual seekers flock to Gaia for its vast library of yoga classes, documentaries, and original series. The company's subscription model offers recurring commissions, making it a great option for long-term income.

  • Famous affiliates/endorsers: Many yoga teachers and spiritual leaders promote Gaia.

  • Pros: Vast library of yoga and wellness content, documentaries, and original series, caters to various interests within the yoga and spirituality community

  • Cons: Niche appeal, some content may be controversial or not evidence-based

  • My recommendation: 7/10 (Ideal for audiences interested in yoga, spirituality, alternative health, and personal growth)

Love Wellness

This brand is all about empowering women to take charge of their health through natural supplements, personal care products, and educational content.

  • Famous affiliates/endorsers: Lo Bosworth (founder), various wellness influencers

  • Pros: Focus on women's health, wide range of supplements and personal care products, fun and approachable branding, strong social media presence

  • Cons: Some products may not be backed by extensive scientific research, niche focus on women's health

  • My recommendation: 8/10 (A great option for those targeting female audiences interested in natural health and wellness solutions)

Onnit merchandises


This brand offers a holistic approach to wellness, providing supplements, fitness equipment, apparel, and educational content designed to optimize physical and mental performance. They have a strong following among athletes, biohackers, and those seeking overall well-being.

  • Famous affiliates/endorsers: Joe Rogan, various athletes and fitness professionals

  • Pros: Diverse product range (supplements, fitness equipment, apparel), strong emphasis on total human optimization, appeals to a wide audience of health enthusiasts

  • Cons: Some products may be pricey, the wide product range may be overwhelming for some consumers

  • My recommendation: 7/10 (Excellent for targeting fitness enthusiasts, biohackers, and those seeking overall wellness solutions)

Thrive Market

This online marketplace offers members a wide range of organic, non-GMO, and sustainable products at discounted prices. It caters to health-conscious consumers looking for convenient access to high-quality food, supplements, and household items.

  • Famous affiliates/endorsers: Various health and wellness bloggers and influencers

  • Pros: Membership-based model with exclusive discounts on healthy groceries and products, wide range of organic and non-GMO options, strong emphasis on sustainability

  • Cons: Membership fee may deter some customers, not all products may be available in every location

  • My recommendation: 8/10 (A fantastic choice for those targeting health-conscious consumers who prioritize organic, non-GMO, and sustainable products)

These are just a few examples of the many established brands with thriving affiliate programs. Remember, when choosing a program, consider the commission rate, cookie duration, product quality, and brand reputation. Do your research, find a few that resonate with your audience, and start promoting!

Exploring up-and-coming programs

While partnering with established brands is a solid strategy, the real thrill (and potentially bigger payouts) lies in discovering up-and-coming health affiliate programs. Remember, today's giants were yesterday's underdogs.

Partnering with these rising stars early on could mean massive gains as they grow.  It's like investing in Apple stock back in 1980 – a little foresight can go a long way.

Target smaller audiences

Think of it this way: established brands have a broad appeal, but emerging niches cater to specific passions and interests. 

This is where a market affiliate program shines. By targeting these smaller, laser-focused audiences, you can cultivate a loyal following that's eager to hear your recommendations and more likely to convert into paying customers. And trust me, the feeling of being ahead of the curve is pretty intoxicating.

Ride the wellness wave with these rising stars

Let's take a peek at a few promising up-and-comers who are making waves in the wellness world:

seed website homepage


Gut health is a hot topic right now, and Seed is leading the charge with its scientifically backed probiotics. Its sleek branding and focus on sustainability resonate with health-conscious consumers, making it a prime target for health affiliate marketing.

Eight Sleep

Who doesn't want a better night's sleep? Eight Sleep's smart mattresses and sleep trackers are designed to optimize your rest and recovery. Their tech-forward approach appeals to both fitness enthusiasts and the chronically sleep-deprived.


Personalized wellness is the future, and InsideTracker is paving the way with their blood and DNA analysis. Their data-driven recommendations for nutrition, fitness, and lifestyle changes are a goldmine for health optimization junkies.

Doctors in front of the logo of Prose


Custom hair care is a growing trend, and Prose has nailed it with their personalized formulas. They combine science and technology to create products that cater to individual hair needs, making them a hit with beauty lovers.


Acne is a common skin concern, and Curology offers a convenient solution with their personalized prescription skincare. Their online platform connects users with dermatology providers for customized treatment plans.

Exciting innovations

These are just a few examples of the exciting innovations happening in the wellness space. By partnering with these emerging brands, you can position yourself as a trendsetter and tap into passionate communities eager for solutions to their specific needs. 

So, keep your finger on the pulse of the latest wellness trends, and don't be afraid to experiment with promoting products from these rising stars. You might just uncover the next big thing and watch your income soar along with it.

Remember, the key to success in this space is to find those hidden gems that resonate with your audience. Look for innovative products, unique approaches, and a strong brand message. Don't be afraid to take a chance on a newcomer – you might just discover the next Lululemon or Goop in the making.

Matching niche to the audience: finding your perfect fit

Now that you've got a taste of the possibilities, let's talk about finding your sweet spot in the vast world of health and wellness affiliate programs. Imagine trying to sell organic kombucha to a group of die-hard soda fanatics. Not exactly a recipe for success, right?

The key to affiliate marketing success lies in aligning your recommendations with your audience's distinct needs and wants. Think of it like matchmaking for products and people. When you hit that perfect alignment, your recommendations feel less like sales pitches and more like friendly advice. 

And that's when the magic happens – your audience trusts you, they click your links, and your commissions start rolling in.

Your audience: the compass to your affiliate success

So, how do you find that perfect match? It starts with understanding your audience like the back of your hand. What are their pain points? What are their aspirations? What kind of health affiliate marketing content do they crave?
Fitness equipment of an affiliate marketer

Here are a few tips to get you started:

  • Analyze your existing audience: If you already have a blog, social media following, or email list, dig into your analytics. What are their demographics and interests?

  • Spy on your competitors (ethically, of course): Check out what other successful affiliates in your niche are promoting. What's resonating with their audience? What gaps can you fill?

  • Engage with your audience directly: Ask them questions, conduct surveys, or start conversations on social media. The more you know about their needs and wants, the better equipped you'll be to find programs they'll love.

  • Focus on wellness affiliate programs that align with your own values and interests: Your passion will shine through in your content, making your recommendations more authentic and persuasive.

Once you have a crystal-clear picture of your target audience, you can start exploring health affiliate programs that cater to their specific needs. Maybe your audience is obsessed with organic skincare, or perhaps they're all about biohacking and optimizing their sleep. 

Don't expect overnight results. Focus on building a strong online presence, creating valuable content, and cultivating a loyal audience that trusts your recommendations.

With the right niche and the right approach, you'll be well on your way to transforming your passion for wellness into a thriving business.

Building trust and transparency: essential practices

Now, let's discuss the ethical backbone of health affiliate marketing: building trust and transparency with your audience. Think of it like a friendship—you wouldn't recommend a questionable protein powder to your bestie, would you? The same principle applies to your online community.

When you promote health affiliate programs, you're essentially vouching for the products you recommend. Your audience trusts your judgment, so it's crucial to prioritize their well-being over making a quick buck. 

This means being upfront about your affiliate relationships, choosing high-quality products you genuinely believe in, and focusing on providing valuable content that educates and empowers your audience.

Women sitting on fitness balls for a workout

Honesty is the best policy (and the most profitable)

Here are a few golden rules to keep in mind:

Disclose your affiliate links

Be transparent with your audience. This not only builds trust but is also often legally required.

Focus on value, not just sales

Your content should be more than just a string of product recommendations. Offer helpful tips, in-depth reviews, and educational resources that address your audience's needs and interests.

Choose products you'd use yourself

Don't just chase high commission rates. Prioritize quality and effectiveness. If you wouldn't use it yourself or recommend it to a friend, don't promote it.

Be honest about your experiences

If a product doesn't work for you or has some drawbacks, don't be afraid to say so. 

Prioritize long-term relationships

Building a loyal audience takes time. Focus on fostering genuine connections and providing consistent value. 

A trusted advisor

By following these guidelines, you can position yourself as a trusted advisor in the health and wellness space. Your audience will appreciate your honesty and integrity, which will translate to higher engagement, more clicks, and ultimately, increased commissions.

Remember, affiliate marketing is a marathon, not a sprint. By building a foundation of trust and transparency, you'll create a thriving business that not only benefits your bottom line but also helps your audience achieve their health and wellness goals.

Additional tip 

While life line screening might not be a direct fit for every wellness audience, consider exploring partnerships with similar preventative health services if it aligns with your niche. This could be a valuable addition to your affiliate portfolio and further demonstrate your commitment to your audience's well-being.

Legal considerations and compliance

Alright, let's get down to the nitty-gritty: the legal side of health affiliate marketing. 

While it's not as glamorous as sipping green smoothies or testing out the latest fitness gadgets, it's absolutely crucial for protecting yourself, your audience, and your hard-earned reputation.

A man unrolling a yoga mat

Protect yourself and your audience: the legal lowdown

Here's how to stay on the right side of the law and your audience's trust:

Be upfront and clear

Don't bury your disclosures in a tiny font at the bottom of a page. Use clear and conspicuous language like "affiliate link" or "this post contains affiliate links" close to the relevant content.

Avoid misleading claims

Don't exaggerate a product's benefits or make promises you can't keep. Stick to honest reviews and recommendations based on your own experiences or credible sources.

Keep your information accurate

Double-check any health claims you make to ensure they're backed by scientific evidence. Misleading health information can be harmful, and it can also land you in legal hot water.

Consult legal counsel if needed

If you're unsure about any legal aspects of your affiliate marketing activities, it's always wise to seek professional advice.

Remember, being transparent and ethical isn't just about following the rules. It's about building a solid foundation of trust with your audience. When your followers know you have their best interests at heart, they'll be more likely to listen to your recommendations, click your links, and ultimately, become loyal customers.

Should you invest in health and wellness affiliate programs?

So, you've got the lowdown on the booming wellness industry, the top-performing affiliate programs, and the importance of trust and transparency. But the burning question remains: is this the right path for you?

Honestly, the answer depends. As your friendly business consultant, I'm not going to sugarcoat it: affiliate marketing isn't a get-rich-quick scheme. It takes dedication, hard work, and a genuine passion for helping others achieve their health and wellness goals.

You can build a thriving business from anywhere in the world, promote products you believe in, and earn a healthy income while making a positive impact on people's lives.

A man working out in a fitness area

Is affiliate marketing your wellness elixir?

Here's a quick gut check to see if you're a good fit for this path:

  • Are you willing to learn and adapt? The wellness landscape is constantly evolving, so you need to be a lifelong learner, staying on top of trends and new products.

  • Do you enjoy creating content? Whether it's blog posts, social media updates, videos, or podcasts, content is the backbone of affiliate marketing.

  • Are you comfortable with marketing and sales? You'll need to promote your chosen products effectively and persuade your audience to take action.

  • Do you value honesty and integrity? As I mentioned earlier, trust is the foundation of a successful affiliate business. 

If you answered "yes" to most of these questions, then the world of health and wellness affiliate marketing could be your perfect match.

The takeaway

So, there you have it! We've explored the booming world of health and wellness affiliate programs, from trusted brands to emerging niches, and everything in between. Remember, the key to success is finding that perfect alignment between your audience's needs and the products you promote.

Don't forget these golden nuggets as you embark on your affiliate marketing adventure:

  • Partner with reputable brands: Choose companies with a proven track record and high-quality products.

  • Explore niche markets: Don't be afraid to dive into emerging trends and cater to specific interests.

  • Know your audience: Understand their pain points, aspirations, and wellness goals to tailor your recommendations.

  • Build trust and transparency: Be upfront about your affiliate relationships and prioritize quality over commissions.

Now it's time to take action! Leverage the power of affiliate marketing to promote wellness products you truly love and create a sustainable income stream that aligns with your passion. The wellness wave is here to stay, and with the right strategies, you can ride it to success.

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