Get More Opens & Clicks: The Right Email Template Size For 2024


Written by Peter Keszegh

Email marketing continues to be a cornerstone of digital communication strategies, driving engagement and conversions when executed effectively.

Central to the success of email campaigns is the design of email templates, specifically their dimensions.

In today's digital landscape, where users access emails across a multitude of devices, understanding and implementing the correct dimensions for email templates is crucial.

This comprehensive guide explores the optimal dimensions for email templates in 2024, covering everything from standard widths and heights to best practices for mobile responsiveness.

By adhering to the guidelines, marketers can ensure their emails are visually appealing, accessible, and impactful across desktop and mobile platforms.

Examples of ideal email sizes

When it comes to creating email campaigns, understanding the ideal dimensions for your templates is key.

Let's break down some practical examples of email sizes that work well in 2024:

Examples of ideal email sizes
  1. Desktop optimization: For desktops, aiming for a width between 600-800 pixels ensures your email fills the screen without appearing cramped or stretched. Incorporating custom HTML email templates allows for tailored designs that match your brand’s aesthetic seamlessly.
  2. Mobile-friendly designs: With mobile devices becoming the primary tool for email consumption, templates should be designed with responsiveness in mind. A width of 320 pixels ensures your email fits snugly on vertical screens, while a maximum of 480 pixels accommodates those who prefer horizontal viewing.
  3. Header and footer heights: A well-balanced email template includes headers and footers that enhance branding without overpowering the content. Headers typically range from 70 to 200 pixels in height, while footers should stay within 100 to 300 pixels to avoid overshadowing the main message.
  4. Content blocks: Breaking down content into manageable blocks not only improves readability but also aids in maintaining engagement. Aim for content blocks that are around 200 to 300 pixels in height, ensuring your message is clear and digestible without overwhelming the reader.
  5. Email banners and CTAs: Banners and call-to-action buttons (CTA) play a crucial role in directing user interaction. Banners should be around 600 to 700 pixels wide and 90 to 200 pixels high, while CTAs benefit from a width of 200 to 300 pixels to command attention without appearing intrusive.

Understanding these examples will help you tailor your email templates to maximize readability and engagement across different devices and platforms.

Best practices for email content organization

Creating an effective email template involves more than just setting the right dimensions; it's also about organizing your content in a way that grabs attention and keeps readers engaged.

Here are some best practices to consider:

  1. Clear and concise headers: Start with a header that grabs attention. Use a font size that's easy to read and keep it brief—around 70 to 200 pixels tall. For example, a header like "Summer Sale Starts Now!" sets the tone and entices recipients to read on.
  2. Engaging content blocks: Break your email into clear sections. Each content block should be around 200 to 300 pixels tall, making it easy for readers to skim through and find what interests them. For instance, a travel newsletter might include blocks titled "Top Destinations" or "Travel Tips".
  3. Strategic use of images: Images can enhance your message, but they should be optimized for email. Aim for images around 600 to 800 pixels wide, ensuring they look crisp on both desktops and mobile devices. For example, a retail email might feature product images with links to shop.
  4. Compelling CTAs: Your call-to-action (CTA) buttons should stand out and be easy to click on mobile devices. Make them around 200 to 300 pixels wide and 50 to 75 pixels tall. For instance, a CTA button saying "Shop Now" or "Learn More" encourages recipients to take action. Additionally, incorporating QR Codes alongside your CTAs can provide users with an instant way to engage further. You can create free QR Codes with Uniqode.
  5. Footer information: Include important details like contact information, social media links, and unsubscribe options in the footer. Keep it concise—around 100 to 300 pixels tall—to avoid overwhelming the email. For example, a footer might include links to follow a brand on social media or contact customer support.

Implementing these practices ensures your email templates are visually appealing, easy to navigate, and effectively convey your message to recipients.

Optimizing images and media

Choosing the right images and media for your email templates is crucial to capturing your audience's attention and delivering your message effectively.

Optimizing images and media

Here’s how to optimize them:

  1. Image size and quality: Aim for images that are between 600 to 800 pixels wide. This ensures they appear clear and sharp on most devices without taking up too much space. For example, a fashion retailer might showcase high-resolution images of their latest collections to entice customers.
  2. File size considerations: Keep image file sizes in check to avoid slow loading times. Compress images to reduce their file size while maintaining quality. Aim for image files under 200 KB to ensure quick loading, especially on mobile devices where data speed may vary.
  3. Using GIFs wisely: GIFs can add dynamism to your emails, but be mindful of their file size. Opt for GIFs that are under 1 MB to prevent slow loading. Use them to demonstrate product features or showcase a series of images in a playful way. For instance, an electronics retailer might use a GIF to show different angles of a new gadget.
  4. Video integration: Consider embedding videos directly into your emails to engage recipients further. Ensure videos are hosted on a reliable platform that supports email playback. Keep the video duration short and relevant to maintain viewer interest. For example, a fitness brand might include a brief workout video demonstrating new exercises.
  5. Accessibility and responsiveness: Test your email templates across various devices and email clients to ensure images and media render correctly. Make sure they are responsive, adjusting seamlessly to different screen sizes. This ensures a consistent user experience regardless how recipients access their emails.

By optimizing your images and media in these ways, you can create visually compelling email templates that effectively convey your message and engage your audience.


Understanding the ideal dimensions for your email templates is key to creating engaging and effective communications.

Here’s a recap of what we’ve covered:

  1. Importance of size: Choosing the right dimensions ensures your emails look great on any device, from smartphones to desktops. This enhances readability and visual appeal, improving user experience.
  2. Standard dimensions: We discussed standard dimensions like 600-800 pixels for width and up to 1500 pixels for height. These dimensions cater to different screen sizes and devices, optimizing how your emails are viewed.
  3. Optimizing content: By structuring your emails with appropriate header heights, content block sizes, and footer dimensions, you can organize information effectively. This makes it easier for recipients to navigate and engage with your content.
  4. Media optimization: Images, GIFs, and videos should be optimized for quick loading without compromising quality. This ensures your visuals are impactful and don’t slow down email loading times.
  5. Testing and adaptability: Always test your email templates across various devices and email clients to ensure they display correctly. Responsive design ensures your emails adapt seamlessly to different screen sizes and orientations.

In conclusion, mastering the dimensions and optimization of your email templates can significantly enhance your email marketing efforts.

By implementing these guidelines, you can create visually appealing emails that effectively convey your message and drive engagement with your audience.

Stay updated with evolving trends and technologies to continue delivering compelling email experiences in 2024 and beyond.

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