9 Key e-Commerce Statistics You Need to Know


Written by Peter Keszegh

With brands continuously growing and learning in our modern world, understanding the latest e-Commerce statistics is crucial for businesses looking to thrive in the online marketplace. As the digital world continues to evolve, staying informed about trends, consumer behavior, and industry benchmarks can make a significant difference in your online success.

$4.2 trillion e-Commerce sales in 2020

The first and foremost aspect of e-Commerce statistics to consider is the remarkable growth of online shopping. e-Commerce has witnessed unprecedented growth in recent years. This boom can be attributed to several factors, including the convenience of shopping from home, the availability of a wide range of products, and the ease of comparing prices and reviews online. e-Commerce sales surpassed $4.2 trillion globally in 2020, according to Manferra.

This statistic underscores the immense potential of the e-Commerce market. As more consumers turn to online shopping, businesses need to adapt and invest in their online presence to tap into this growing market.

2021 m-Commerce revenue reached $3.5 trillion

a person engaging in mobile commerce

Mobile commerce, often called m-commerce, represents a significant and growing segment of the e-Commerce industry. Global m-Commerce revenue will reach $3.5 trillion in 2021, according to Statista. Its dominance can be attributed to several key factors:

  1. 1
    Rise in Smartphone Usage: The widespread adoption of smartphones has revolutionized how people shop online. With powerful devices in their pockets, consumers can access e-Commerce websites and apps whenever they want, whether on the go, at home, or in a physical store.
  2. 2
    Convenience and Accessibility: Mobile commerce offers unparalleled convenience. Shoppers can browse products, read reviews, compare prices, and make purchases from anywhere at any time. This convenience is a driving force behind the dominance of e-Commerce.
  3. 3
    Mobile Apps: Many e-Commerce businesses have developed dedicated mobile apps to enhance the shopping experience. These apps often provide a smoother and more user-friendly interface than mobile websites. Features like push notifications, personalized recommendations, and one-click payments further contribute to the appeal of mobile apps.
  4. 4
    Mobile Payment Options: Integrating various mobile payment options, such as Apple Pay, Google Pay, and digital wallets, has made the checkout process faster and more secure on mobile devices. Shoppers can complete transactions with just a few taps, reducing friction and cart abandonment rates.
  5. 5
    Responsive Design: e-Commerce websites have adapted to the mobile trend by implementing responsive design. This ensures that websites automatically adjust their layout and content to fit different screen sizes, providing a consistent and user-friendly experience across devices.
  6. 6
    Mobile SEO and Search Trends: Google and other search engines prioritize mobile-friendly websites in search results. Mobile optimization has become critical for maintaining search visibility. Additionally, voice search on mobile devices is on the rise, making mobile SEO even more crucial.
  7. 7
    Social Commerce Integration: Mobile devices seamlessly integrate with social media platforms, facilitating the sharing of product recommendations, reviews, and shopping experiences among friends and followers. This social aspect of m-commerce can significantly influence purchase decisions.

Attain dominance in mobile commerce

businessman taking notes about m-commerce market dynamics
  • Prioritize mobile optimization, ensuring their websites are fast, responsive, and easy to navigate on smartphones and tablets.
  • Develop user-friendly mobile apps with features that enhance the shopping experience.
  • Implement mobile-friendly payment options to streamline the checkout process.
  • Continuously monitor mobile analytics to identify user behavior trends and optimize marketing strategies for mobile users.

Social commerce market in 2022: $727.63 billion

Social commerce is the fusion of social media and e-Commerce, and it has transformed the way consumers discover research, and purchase products. In 2022, the global social commerce market was valued at USD 727.63 billion. Here's why social commerce is a powerful force in the e-Commerce landscape:

  • Social Media Influence: Social media platforms have billions of active users worldwide. These platforms serve as hubs for product discovery, where users engage with brands, influencers, and peers. Social media is no longer just a place to connect with friends; it's a marketplace.
  • Shoppable Posts and Ads: Many social media platforms, including Instagram and Facebook, allow businesses to create shoppable posts and ads. Users can click on these posts to view product details and make purchases without leaving the platform. This seamless shopping experience encourages impulse buying.
  • Influencer Marketing: Influencers play a significant role in social commerce. Influencer marketing involves collaborating with individuals who have large and engaged followings to promote products. Their recommendations carry weight with their audience, leading to higher conversion rates.
an ad including an influencer promoting social commerce
  • User-Generated Content: Social commerce thrives on user-generated content, such as product reviews, ratings, and customer photos. This content builds trust and authenticity, helping shoppers make informed decisions.
  • Community Building: Brands can create communities and engage with their customers directly on social media. These communities foster loyalty and provide a platform for customer support, feedback, and advocacy.
  • Data-Driven Targeting: Social media platforms offer sophisticated targeting options based on user demographics, interests, and behaviors. This allows businesses to reach their ideal audience with precision.
  • Multi-Channel Shopping: Social commerce isn't limited to a single platform. Businesses can utilize multiple social media channels, from Instagram and Facebook to Pinterest and TikTok, to reach different demographics and markets.

Harness the power of social commerce

To get the hang of social commerce, you need to do these:

  • Develop a strong social media presence and engage with their audience regularly.
  • Create compelling and visually appealing content, including images and videos that showcase products.
  • Collaborate with influencers who align with their brand and products.
  • Implement shoppable features on social media platforms to simplify the purchasing process.
  • Listen to customer feedback and address inquiries and concerns promptly.
  • Continuously analyze social media metrics and adapt strategies to maximize ROI.

Personalized recommendations boost conversion rates by 26%

Understanding your customers' behavior is a critical aspect of succeeding in e-Commerce. Analyzing customer behavior statistics can help you tailor your marketing strategies and improve your online store's user experience. One fascinating insight is that personalized product recommendations can increase conversion rates by up to 26%.

To leverage customer behavior insights effectively, businesses can use tools like customer analytics, heatmaps, and A/B testing to understand how customers interact with their websites and make data-driven decisions to enhance the shopping journey.

A cornerstone of successful e-Commerce statistics

How you present yourself to your customers is important in all aspects of commerce. More importantly, how customers react to your brand is a strong indicator of your company's e-Commerce success. Here's a deeper dive into how you can achieve success in e-Commerce:

  • Invest in personalization: e-Commerce businesses gather and analyze data on customer behavior to personalize the shopping experience. This includes tailoring product recommendations based on browsing and purchase history, sending personalized email offers, and even customizing website content.
  • Cart Abandonment Analysis: Many shoppers add items to their carts but don't complete the purchase. Analyzing the reasons behind cart abandonment can help businesses identify and address issues in the checkout process, such as unexpected shipping costs or complex forms.
  • Customer Journey Mapping: Understanding the customer journey, from initial research to final purchase, helps businesses optimize touchpoints along the way. This can involve improving website navigation, optimizing mobile experiences, and offering proactive customer support.
  • Monitor Feedback and Reviews: Customer behavior insights are often reflected in product reviews and feedback. Positive reviews can boost sales while addressing negative feedback can improve customer satisfaction and trust.
a graph showing growing conversion rates in eCommerce
  • Segmentation: Businesses segment their customer base into different groups based on behavior and demographics. This enables targeted marketing campaigns and personalized messaging for specific customer segments.
  • A/B Testing: Experimenting with different website layouts, product descriptions, or pricing strategies allows businesses to assess the impact of changes on customer behavior and conversion rates.
  • Customer Retention: Retaining existing customers is often more cost-effective than acquiring new ones. Understanding what keeps customers engaged and satisfied is crucial for long-term success.
  • Predictive Analytics: Advanced data analysis techniques can help predict future customer behavior. For example, predicting which customers are likely to churn can lead to proactive retention efforts.

83% of US retailers are vulnerable

With the increasing volume of online transactions, cybersecurity has become a paramount concern. e-Commerce websites must prioritize the security of customer data and payment information. Failing to do so can result in significant damage to your brand's reputation.

Moreover, recent cybersecurity statistics indicate that cyberattacks targeting e-Commerce sites have been on the rise, making it essential for businesses to invest in robust security measures. According to a report by Security Magazine, 83% of United States retailers are vulnerable and could easily be attacked.

Additionally, cybersecurity in e-Commerce involves implementing encryption, secure payment gateways, regular security audits, and educating employees and customers about online security best practices.

How can you attain cybersecurity?

a cursor approaching a "security" button

Today, attaining cybersecurity is crucial when it comes to building an online company. Here's how you can help your brand's cybersecurity:

  • Secure Passwords: Use strong, unique passwords for online accounts. Consider using a password manager to generate and store complex passwords securely.
  • Two-Factor Authentication (2FA): Enable 2FA whenever possible. This adds an extra layer of security by requiring a second verification step, typically through a mobile app or text message.
  • Regular Software Updates: Keep operating systems, browsers, and software up to date to patch security vulnerabilities.
  • Antivirus and Anti-Malware: Install reputable antivirus and anti-malware software to detect and remove threats.
  • Phishing Awareness: Be cautious of unsolicited emails, links, or attachments, especially if they ask for personal or financial information. Verify the legitimacy of requests from organizations.
  • Secure Wi-Fi: Use a secure and encrypted Wi-Fi connection and avoid public Wi-Fi for sensitive transactions.

Common threats to cybersecurity

Before you head into battle in the world of e-Commerce, keep these risks in mind.

  1. 1
    Phishing: Cybercriminals use deceptive emails or websites to trick users into revealing personal information, such as login credentials or credit card details.
  2. 2
    Malware: Malicious software, including viruses, worms, and ransomware, can infect a user's device and compromise data or demand a ransom for its release.
  3. 3
    Data Breaches: Unauthorized access to a business's or individual's data can lead to the exposure of sensitive information, which can be used for identity theft or fraud.
  4. 4
    Distributed Denial of Service (DDoS) Attacks: These attacks overwhelm a website or online service with traffic, causing it to become unavailable to users.
  5. 5
    Man-in-the-Middle Attacks: Cybercriminals intercept and manipulate communication between two parties, potentially stealing sensitive information or injecting malicious code.
  6. 6
    E-skimming: Attackers compromise a website's payment page to steal credit card information during online transactions.
Infographic with all 9 key e-commerce statistics that you need to know

54% prefer to pay with digital wallets

Understanding the payment preferences of your target audience is vital. While credit cards remain a popular choice, alternative payment methods like digital wallets and buy now, pay later (BNPL) services are gaining traction.

Offering a variety of payment options can significantly improve your conversion rates and customer satisfaction.  

According to Statista, by 2026, the most popular e-Commerce payment methods globally are expected to be digital wallets (54%), credit cards (16%) and debit cards (10%).

Payment flexibility can be a key differentiator for your e-Commerce business. Ensure that your checkout process is user-friendly and offers a range of payment choices to cater to diverse customer preferences.

Some of the internet's favorite payment methods

  1. 1
    Credit Cards: Traditional credit card payments remain popular, offering convenience and familiarity to many shoppers.
  2. 2
    Digital Wallets: Services like Apple Pay, Google Pay, and PayPal allow customers to store their payment information securely and make quick, contactless payments.
  3. 3
    Buy Now, Pay Later (BNPL): BNPL services like Afterpay and Klarna are gaining traction. They allow customers to split their purchases into smaller, interest-free payments over time.
  4. 4
    Bank Transfers: Some customers prefer bank transfers or direct debit, especially for larger purchases.
  5. 5
    Cryptocurrency: Although still relatively niche, some e-Commerce businesses accept cryptocurrencies like Bitcoin as a payment option.
  6. 6
    Alternative Payment Methods: Local preferences and regional options may include e-wallets, prepaid cards, or specific payment gateways popular in certain countries.
  7. 7
    Cash on Delivery (COD): In some regions, COD is a preferred payment method, allowing customers to pay in cash when the product is delivered.

To cater to diverse payment preferences, businesses should offer a range of payment options during the checkout process. Additionally, they should prioritize security and transparency to instill trust in customers' payment choices.

2.14 billion people purchased online in 2017

e-Commerce is not limited by borders, and businesses can tap into a global customer base. Recent data shows that cross-border e-Commerce is growing steadily, with a significant portion of online shoppers making purchases from international websites.

This presents a tremendous opportunity for businesses to expand their reach and boost sales. According to Statista, an estimated 2.14 billion people worldwide purchased goods online in 2017.

It's good to know that expanding globally requires considerations such as localization, international shipping, and understanding the legal and regulatory aspects of selling in different countries. It's a strategic move that can yield significant dividends.

Moreover, the global e-Commerce landscape represents a vast and diverse marketplace with unique opportunities and challenges such as:

  1. 1
    Cross-Border e-Commerce: The ability to sell products internationally has become increasingly accessible for businesses of all sizes. Cross-border e-Commerce allows companies to tap into new markets and customer bases worldwide. 
  2. 2
    Localized Shopping Experiences: To succeed globally, businesses must adapt to local preferences and regulations. This includes providing content in multiple languages, offering various payment methods, and complying with international shipping and tax laws.
  3. 3
    Global Payment Processing: Accepting payments from customers worldwide requires robust global payment processing solutions. This involves handling different currencies, complying with regional payment regulations, and ensuring secure transactions.
  4. 4
    Logistics and Shipping Challenges: Delivering products to international customers efficiently and cost-effectively is a significant logistical challenge. Businesses must navigate customs regulations, shipping carriers, and delivery times to meet customer expectations.
  5. 5
    Cultural Considerations: Understanding cultural nuances is crucial for marketing and product adaptation. What works in one country may not resonate with consumers in another, requiring culturally sensitive approaches.
  6. 6
    Competition and Market Saturation: Entering global markets often means competing with local and international players. Businesses must differentiate themselves and provide unique value to succeed.

30% of consumers use voice-activated devices

woman using voice-activated device for e-commerce

Voice-activated devices like smart speakers are changing the way consumers shop online. Voice commerce is gaining popularity, with around 30% of consumers using voice-activated devices to pay their bills, according to PYMNTS. As this trend continues to grow, businesses should consider optimizing their e-Commerce strategies for voice search.

Voice commerce involves optimizing product listings, enhancing voice search capabilities, and ensuring a seamless shopping experience through voice-activated devices.

Voice commerce, driven by voice-activated devices like smart speakers, is transforming the way consumers shop. Here's more about it:

  • Voice Search Optimization: Voice-activated devices rely on voice search to provide information and products to users. Optimizing online content for voice search involves using conversational keywords and creating content that answers common voice queries.
  • Voice-Enabled Shopping: Users can make purchases through voice-activated devices, often linked to their Amazon or Google accounts. This frictionless shopping experience allows for quick, hands-free ordering of everyday items.
  • Personalization and Recommendations: Voice-activated devices can offer personalized product recommendations based on user preferences and previous shopping history, enhancing the customer experience.
  • Challenges in Voice Commerce: While voice commerce offers convenience, there are challenges, such as security concerns and the need for businesses to optimize for voice search. Voice commerce is most effective for routine and repeat purchases.
  • Integration with e-Commerce Platforms: Businesses need to integrate their e-Commerce platforms with voice-activated ecosystems like Amazon Alexa and Google Assistant to enable voice shopping for their products.
  • Voice Commerce Analytics: Tracking user behavior and sales through voice-activated devices is essential for refining voice commerce strategies and improving conversions.

Up to 75% of consumers love eco-friendly brands

business woman growing an eco-friendly e-commerce brand

Sustainability is becoming a critical consideration for consumers when making purchasing decisions. Businesses that prioritize sustainability in their products and operations are gaining a competitive edge. Recent surveys, including those conducted by IBM with NRF and the Baker Retailing Center at the University of Pennsylvania, found that 50% to 75% of consumers are willing to pay more for products from eco-friendly brands.

To align with sustainability trends, e-Commerce businesses can focus on eco-friendly packaging, reducing carbon footprints in supply chains, and transparently communicating their commitment to sustainability.

How to achieve sustainability in e-Commerce

  • Eco-Friendly Products: Many consumers are seeking eco-friendly and sustainable products. Businesses can cater to this demand by offering environmentally conscious options and showcasing their sustainability efforts. 
  • Sustainable Packaging: e-Commerce businesses can reduce their environmental footprint by using sustainable packaging materials, minimizing waste, and implementing efficient shipping practices.
  • Carbon Neutrality: Some companies are taking steps to offset their carbon emissions, aiming to become carbon-neutral or even carbon-negative. This demonstrates a commitment to environmental responsibility.
  • Transparency: Transparent communication about sustainability practices, such as sourcing, manufacturing, and waste reduction, builds trust with eco-conscious consumers.
woman planning how to boost the e-commerce statistics of her brand
  • Sustainable Supply Chains: Businesses can work with suppliers and partners who share their sustainability goals, ensuring that the entire supply chain follows eco-friendly practices.
  • e-Commerce Sustainability Certifications: Obtaining sustainability certifications, such as Fair Trade or organic labels, can distinguish products and brands in the market.
  • Consumer Education: Educating consumers about the environmental impact of their choices and the benefits of sustainable products can drive demand for eco-friendly options.
  • Circular Economy Initiatives: Some businesses are exploring circular economy models, where products are designed for reuse or recycling, reducing waste in the long run.

Sustainability is not only an ethical choice but also a competitive advantage in the modern e-Commerce landscape. Businesses that embrace sustainable practices can attract environmentally conscious consumers and contribute positively to the planet.

Staying versatile in the e-Commerce world

Navigating the dynamic world of e-Commerce requires a deep understanding of e-Commerce statistics. To thrive, businesses must stay informed, adapt to changing trends, and prioritize the needs and preferences of their customers.

As you embark on your e-Commerce journey, remember that knowledge is power. To gain valuable insights and strategies tailored to your unique business aspirations, book a free consultation with us at DigitReboot. We specialize in leveraging e-Commerce statistics and trends to drive real-world results, helping you transform your online presence into a powerhouse of profitability.

Read More Articles:

How To Build An Online Brand From Scratch

8 Steps To Starting a Successful Small Business