4 Examples of Business Plan Table of Contents


Written by Peter Keszegh

When crafting a lengthy business plan, it’s best to create a table of contents that can serve as the backbone for your business blueprint. This will allow you to guide readers and potential investors from beginning to end, allowing them to find what exactly they need to know about your business proposal in a convenient way.

In this article, we’ll give you some tips on how to structure your business plan table of contents and provide you with a few examples to help you get started.

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What’s a business plan table of contents?

A business plan table of contents is an outline of all the relevant sections listed in your business plan. It’s more than just a simple list; it’s also the first impression you’ll be giving to potential investors, which is why it’s important to make sure your table of contents is well-written and detailed from the get-go.

The business plan table of contents will immediately show what your business is all about, and will give readers an overview of relevant subsections and other aspects of your proposal.

A roadmap to your business strategy

Your business plan table of contents is an overview of all the relevant parts of your overall business strategy. This will make it easier for readers and potential investors to identify the key elements to how you plan to run your business.

Saves time for busy readers

In today’s busy world, time is money. Don’t waste the time of potential investors by giving them a business plan that’s difficult to get through. A good business plan table of contents should save readers time and provide them a detailed outline of your proposal from the start.

Reflects your attention to detail

If you put a lot of thought into making your business plan table of contents detailed, that’s a testament to how meticulous you are as an entrepreneur and how well you handle business strategies and finances. It’s like hitting two birds with one stone!

Enhances readability and professionalism

If you have a business plan table of contents that’s easy to read and concisely written, that shows potential investors that you know your business plan inside and out, and understand your vision well enough to write it all down in simple terms. It’s a good look for professionalism!

Ultimately, a good table of contents all comes down to getting your business vision across in the most effective way possible, and leaving an impact on potential investors. This document should spell out why these investors should believe in your vision for the future.

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Sections to include in your business plan

It’s important to make sure you nail down all the important details in your business plan. Here are some sections you should consider including in your own plans:

Executive summary

An executive summary is exactly that – a glimpse into what your business is all about. Here, you should state your business mission statement, what products and services you’re offering, your leadership team and its employees, and where relevant stakeholders can find you.

It’s also important to mention what your business goals are and the financing you’ll need to achieve those objectives.

Company description

This section will provide readers with a more detailed look into your business. Here, you should describe what your business does, the market needs you address, and the impact of your products or services on the existing market.

Emphasize what sets your business apart from others and explicitly mention the competitive advantages you have.This section will be dedicated to a more extensive look into your business.

Market analysis

In this section, you’ll have to show potential investors that you have a deep understanding of your market, competitors, and overall industry. Write about your target market and its demographics and needs, as well as areas for potential growth. You can use case studies and statistics to illustrate your arguments.

Organization and management

Investors need to know your business’ organizational framework, as well as who your team managers and members are. Make sure to provide biographies of relevant team members that include their current duties and responsibilities, as well as how they contribute to larger organizational goals.

Services or products

Let investors know the products you’re selling or the services you’re providing. This section should give them an idea of the life cycles of your products as well as the research and development activities your business is investing in for future products and services.

Marketing and sales

This section should discuss your business strategies in attracting customers and keeping them. Outline your marketing and sales plans and give investors an idea of what your brand messaging and advertising strategies are.

Funding request

If you’ll be needing additional funds from external financing and investments, you should also include this in your business plan. Make sure to mention how much money you’ll be needing and how you’ll be using them, and whether you plan to source them via loans, grants, or other means. Include specific timeframes as well.

Financial projections

A business plan should also include financial forecasts to show potential investors the business’ profitability. Prepare an income statement, cash flow forecasts, and a balance sheet. It’s also good to provide a break-even analysis to determine the period when your business is likely to become profitable.


The appendix is where you should include all supporting documents or materials mentioned earlier on in your business plan. These may include resumes, permits, lease agreements, legal documents, and any other relevant files.

Consider each section of your business plan as a building block that will shape your overall vision, to make it attractive and easy to understand for investors. By working on these sections, you’ll be able to create a well-prepared document that reflects the true potential of your business.

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Business plan table of contents examples

A clear and concise business plan table of contents is a great tool that will help entrepreneurs from all kinds of industries.

Here are four examples:

Standard business plan table of contents

You can opt to use a standard structure for your business plan table of contents. This format is good for any industry, and gives your potential investors a simple but powerful look into what your business is all about.

  1. Executive Summary

    1. Business concept and vision

    2. Financial features and requirements

    3. Current business position and major achievements

  2. Company Description

    1. Business formation history and milestones

    2. Location and facilities

    3. Mission statement and core values

  3. Market Analysis

    1. Industry background

    2. Market needs and trends

    3. Target market and customer profile

  4. Organization and Management

    1. Organizational structure chart

    2. Management team bios

    3. Legal and ownership structure

  5. Products or Services

    1. Detailed description of products or services

    2. Development status and R&D activities

    3. Sourcing and fulfillment

  6. Marketing and Sales Strategy

    1. Market penetration and growth strategy

    2. Sales strategy and forecast

    3. Communication channels

  7. Funding Request

    1. Current funding requirements

    2. Future funding requirements over five years

    3. Proposed terms and use of funds

  8. Financial Projections

    1. Income statements and cash flow statements

    2. Balance sheets

    3. Break-even analysis

  9. Appendices

    1. Resumes of key managers

    2. Legal documents

    3. Any other relevant documents

Tech startup

Tech startup business plan table of contents

If you’re running a tech startup or looking to create an innovative product that will disrupt the market, you may want to tailor your business plan to highlight these. This kind of table of contents will emphasize your startup’s vision, how you plan to develop your products, and your user acquisition strategies.

  1. Executive Summary

    1. Startup vision and quick growth plan

    2. Unique value proposition

  2. Company Overview

    1. Founding story

    2. Technology and innovation edge

  3. Market Validation

    1. Proof of concept results

    2. Customer feedback and market demand

  4. Product Roadmap

    1. Current product offerings

    2. Future development pipeline

  5. User Acquisition and Marketing

    1. Digital marketing strategy

    2. Partnership and network growth plans

  6. Operational Plan

    1. Day-to-day operational details

    2. Supplier and partner relationships

  7. Management Team

    1. Founders and key team members

    2. Advisory board

  8. Financial Plan

    1. Revenue model and projections

    2. Funding history and future rounds

  9. Appendices

    1. Technical specifications

    2. Patent details

    3. Any additional supporting information

Woman Grinding Coffee Bean

Service industry business plan table of contents

If you're working in the service industry, make sure your business plan table of contents clearly outlines your daily operations and workflows, your customer engagement strategies, and quality control measures.

  1. Executive Summary

    1. Service offerings and key benefits

    2. Summary of financial objectives

  2. Business Description

    1. Background and development

    2. Service delivery process

  3. Market Analysis and Strategy

    1. Competitive landscape

    2. Pricing and sales strategy

  4. Customer Engagement

    1. Customer service approach

    2. Loyalty and retention programs

  5. Operational Workflow

    1. Service fulfillment logistics

    2. Quality control measures

  6. Management and Staffing

    1. Organizational chart

    2. Hiring and training plans

  7. Financial Overview

    1. Cost structure and profitability analysis

    2. Funding requirements and strategy

  8. Appendices

    1. Client testimonials

    2. Key contracts and agreements

Interior of stylish boutique with colorful clothes

Retail business plan table of contents

If you’re working in retail, it’s ideal to highlight your strategies for inventory management, customer relations, and sales. This will give potential investors a clear look into how you plan to run your retail business.

  1. Executive Summary

    1. Overview of business concept

    2. Financial features

    3. Current market position

  2. Business Description

    1. History and vision

    2. Unique value proposition in the retail industry

  3. Market Analysis

    1. Detailed examination of target market

    2. Customer demographics

    3. Overview of competitive landscape

  4. Product Line and Services

    1. Description of products

    2. Inventory sourcing strategies

    3. Additional services offered

  5. Marketing Strategy

    1. Advertising strategies

    2. Promotions

    3. Customer loyalty programs

  6. Operations Plan

    1. Daily operations

    2. Staffing

    3. Location details

    4. Supplier agreements

  7. Management and Organization

    1. Structure of the business

    2. Profiles of management team

    3. Employee roles

  8. Sales Strategy

    1. Sales forecast

    2. Pricing strategy

    3. Sales channels (in-store and online)

  9. Financial Plan

    1. Detailed financial projections including profit and loss

    2. Cash flow statement

    3. Break-even analysis

  10. Appendices

    1. Resumes of key staff

    2. Detailed market research

    3. Letters of intent from suppliers

All in all, it’s good to make sure your business plan table of contents lays out all the important details your investors need to know, depending on what industry you’re in. Make sure your table of contents has everything others need to know about your business, and that it’s complete and easy to understand.

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Final thoughts: Business plan table of contents

When you’re creating a detailed and well-structured business plan table of contents, you’re a step closer to realizing your business ambitions. Remember that your business plan is what’ll give you a strong case and make you look good to investors, so it’s ideal that you promote your vision in the best way possible.

Once you’ve created a solid business plan, you can ensure that you’ll be on your way to career development, business growth, and meaningful success.

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